Cruz ad gets a watchdog lashing
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Poor Penelope Cruz might have running mascara today – a L'Oreal ad featuring the lovely Spanish actress has been declared a rule-breaker.
The ad for 'Telescopic' mascara showed our Penelope fluttering prettily with amazing lashes – unfortunately, they weren't all her own. The fake flutterers have led the Advertising Standards Authority to call foul on the campaign, saying it misleads viewers because it wasn't made clear the actress was wearing a few falsies.
So if you were thinking that the mascara would give you lashes like hers, you weren't quite on the button… but the cosmetics company says it's common practice to use falsies in ads. However, they promise to play ball in the future and always add a disclaimer. Whether Penelope will go back to them after this embarrassment we'll have to see!
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